India’s startup space has no shortage of big promises and big failures. Few names manage to cut through the noise and show both growth and discipline. Ultrahuman now finds itself in that rare category.
The Bengaluru-based wearable tech startup has done what many health-tech firms dream of but rarely achieve. It has reached its profitability milestone while also scaling aggressively. According to recent reports, Ultrahuman recorded operating revenue of around $74.5 million (₹620 crore) for CY24, a six-fold leap from the $12.9 million it made just a year earlier. This isn’t a small bump. It is the kind of hockey-stick growth line that most founders sketch on whiteboards but never see in real life.
At first glance, the product seems simple. Slip on a ring, track your sleep, heart rate, stress levels, and more. But the success is not just about design. It is also about timing. India’s young and tech-hungry consumers wanted something more than the basic fitness band. They wanted something lighter, stylish, and packed with science. Ultrahuman gave them exactly that.
The Ring AIR contributed roughly $67 million to revenue in CY24, compared to just $7 million the year before. That is a tenfold leap in one product line. Other parts of the ecosystem like PowerPlug, UltraHuman X, and features such as M1, Home, and Blood Vision added a smaller but still meaningful slice. Together they helped the brand move from an experimental startup to a serious player.
This growth came with zero ad spend. Instead of pouring millions into marketing, Ultrahuman leaned on organic growth, direct sales, and smart retail expansion. In a time when startups often burn investor money to grab headlines, this approach feels almost old-school.
A big part of the success lies in their health subscription service. Selling the ring gave them one-time revenue. Subscriptions for insights and personalized tracking added steady monthly income.It now includes women tracking health, older users watching sleep cycles, and professionals managing stress. The ring, in short, is reaching wider than expected.
Analysts believe Ultrahuman is on track to cross the $100 million mark in CY25. The momentum is strong. The story is not only about one year’s numbers but about building a growth story of Ultrahuman wearable tech that lasts.
It also brings up a bigger point. Wearables like the biometric wearable smart ring may eventually move beyond lifestyle and fitness. A future where sharing sleep or glucose data lowers health costs does not seem impossible.
The next big challenge will be protecting their lead. Bigger brands could jump into rings at any time. Competition will only rise. But with strong brand loyalty, a steady wearable startup with subscription model, and disciplined execution, Ultrahuman appears better prepared than most.
